Thursday, November 15, 2007

Social Networking = Social Advertising

Facebook is marketing your brand preference (with your permission)

Facebook says that many of its 50 million active users already tell friends about particular products or brands they like, and the only change will be that those communications might start to carry ad messages from the companies that sell them. Facebook is letting advertisers set up their own profile pages at no charge and encouraging companies like Blockbuster, Condé Nast and Coca-Cola to share information with Facebook about the actions of Facebook members on their sites.

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Facebook users will not be able to avoid these personally recommended ads if they are friends with participating people. Participation can involve joining a fan club for a brand, recommending a product or sharing information about their purchases from external Web sites.

Sarkozy et les americains

Congress warms to France's new president

In a speech to a joint meeting of Congress — a rare honor for a head of state — Mr. Sarkozy seemed to strike all the right notes. He spoke of his love of the American dream and cultural icons of the 20th century, from Elvis Presley to Ernest Hemingway. He expressed admiration for American values and for the Rev. Dr. Martin Luther King Jr. He thanked the United States for saving France in two world wars, rebuilding Europe with the Marshall Plan and fighting Communism during the cold war.

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“It’s safe to say that you’ve impressed a lot of people here on your journey,” Mr. Bush said, calling Mr. Sarkozy “the kind of fellow I like to deal with.”

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Senator Mitch McConnell of Kentucky, the Republican leader, said of Mr. Sarkozy’s performance: “You just heard a Ronald Reagan speech from a president of France. It was an almost out-of-body experience for all of us.”